INDEX________________________________________________
These are a few things that I think are important and where they are at in this proposal.
Definition of Business Development @bigger.net page xx content: This is a new position and this is what I think it will encompass
Gary James Initial Entry Actions at @bigger.net OVERVIEW page p
content This is what I am going to do. This is when I am going to do it. This is how I am going to do it.
Gary James Initial Entry Actions at @bigger.net DETAILED page x content This is specifically what I am going to do. This is specifically when I am going to do it. This is specifically how I am going to do it.
Long Term Goals and Action Paths page q content: my ideas on big picture planning, preparation, and realization
Review Conclusions and Compensation Plan page z content: the piece that makes this a complete proposal.
Mission Statement Program Outline page y content: one of my initial entry actions already completed
Definition of Business Development @bigger.net
Vice President of Business Development is a leadership role with a leadership advisory (counciling ) capacity and Vice President of Business Development is a management role.
(gary define management role here in your own words. Need some of your input here gar.)
This sector of bigger.net under me will be fueled by these basic related foundation principals:
(Synergy - A thing being more than the total of its_parts.)
Synergistic energy between myself and my department Synergistic energy between my department, and the corporation (management, leadership, associates) Promote a synergistic relationship between all other bigger.net corporate groups
Gary James Initial Entry Actions at @bigger.net
OVERVIEW Prepare bigger.net for the growth that it is going to experience in the near future by seeking out:
Long term profitable situations that benefit all involved including:
Promote a can-do, will-do attitude in the organization. Working with the Co-Founder & CEO and other executives, keep cost-control in business development visible to executive and at appropriate priority level.
Construct an overall working schematic for bigger.net. so that as bigger.net grows it continues to be a well planned, well executed, profitable concern.
Empower people working at bigger.net with a Mission Statement Program
This will define the Base Principals of the corporation and strengthen the structure for the foundation bring together all bigger.net people as a force working in unison towards a common purpose.
Gary James Initial Entry Actions at @bigger.net
"@bigger.net We Are Changing Internet Service for a Better World "
As Director of Business Development my general responsibilities will be to assure @bigger.net are recognized leading role in the Internet Computer-based communication industry by providing FREE Unmetered-Unlimited Internet access and support.
Build, motivate, and run the sales, and marketing of a world-class organization to provide the above capability.
Specific responsibilities include: Conduct and oversee all sales, marketing and public relations activities.
STEP ONE Continue endeavor to raise money to fund the national champagne to serve the north American continent Network with current friends and associates to find venture capitalists and individuals who would consider finding a 30 million project. Form a venture capitalist group, if major strides can be made to gather the funds on a timely matter.
STEP TWO Move to work Work Fast, Target and Ride our Media Wave
2. Implement the MYSTERY AND INTRIGUE Campaign Reason: Save Advertising Money by keeping the News Media Wave going on as long as possible..... a. Broadcast via Internet the @bigger.net News Spots (channels etc.) and newspapers and magazines.
1. Create a Riddle and/or Puzzle for a future Promotion
2. Drop a code or riddle word in the new interview and/or magazines
3. Track and Log the expected news spots to maximize the news coverage
MYSTERY & INTRIGUE (M&I) PROMOTIONAL GOAL:
Create an addiction for @bigger.net followers, encourage members/customers to gather more users Crack the Code or Answer the Riddle via our non-paid advertising vehicle. Thus keeping the company always in the eye of the news and entertainment media. The comment will always be made, "What are those guys up to now?" and Watch for the "NEXT" @bigger.net Promotion
STEP THREE
MARKETING After the Public Relations (PR) campaign is well under way to operating according to plan for maximizing publicity, the next step is to focus on maximizing the sale of @bigger.net's products and services.
Our endeavor will be to take a macro look at the Bay Area's picture to our market movement........... then duplicate the activities which result in the highest success rate for the other metropolitan areas
First, look at the number of units being sold on a daily basis in order to meet the budget requirements of the company as well as the marketing budget........
Establish a unit number per day target goal and break it down for each customer service/sales representative and a target goal for the day.........
Create an opportunity for a T.G.I.F. Parking lot Tailgate Party on Friday's after work. Consider to have the party when the company is profitable and hits their sales weekly sales goals.
Help all company employees to work towards a stated goal, keep moral high, and encourage Problems / Solutions sessions between departments
Quarterly, invite the vendors and customers (based upon RSVP only) the Friday night function will be held in a larger area for the customers as well. A small fee may be charged, (and waived ) with a proof a recent purchase or a friend's proof of purchase to get in the party.
Biannually @bigger.net functons/rock concerts in a stadium. Everyone is invited, with @bigger.net VIP customers and vendors "first in."
ULTIMATE GOAL: Perpetuate and continue the air of excitement for @bigger.net employees, and customers Gathering & assessing the list of exciting potential advertising to date send out @bigger.net PRESS KITS
STEP FOUR
Buy-Products to Promote Bigger.net
1. Leather Jackets T-shirts and caps, complete with collectable frontal artwork, and Bigger.net quote "Just Get It," or " Go @bigger.net"
a. Promote referral sales. Use exiting clientele to resale products "Get Bigger.net just ask "
b. T-shirts will have a Star Date Stamped on them of the Date of Bigger.net purchase (or a sign. date, like launch date). A significance can be placed upon the date and correlation of the dates.
Add MANUFACTURES LIMITED PARTNERSHIP PROGRAM HERE
"TARGET and ASSIMILATE"
Marketing Strategies:
Advertising COMPLETELY OUTLINE THE AD END AND MAKE AN ADVERTISING PLAN STRUCTURE????
Internet Service Packages
1. Premium Service for a Non Competitive Monthly Price
3. In the Bay Area, go to location to fix any problems customer may have
"Sale Through Not To " Sales Strategies:
1. Softsell
2. Medium Approach a. Utilize existing customers for promoting
3. Head to Head Marketing a. Go after the AOL's and other related internet service providers and offer them a team/partnership in marketing and promoting our goods and services.
i . Get a listing of their attributes to be utilized within the bigger.net operation, in the nation
Marketing Strategies:
"Just BE" or "Who Doesn't Know About BIGGER.NET?" * Enact a TRADE PROGRAM with for the certain _______ customers a. Give back unused ad space for deserving customers to promote their service or product. "Experience their 15 minutes of Fame" Result could be great PR, as well as potential "paying customers" and testimonials for going above and beyond the call of
Long Term Goals and Action Paths BEGIN THE 5 TO 10 YEAR PLANNING STRATEGY
Retap our Resources
System of Duplication - Whatever works, just duplicate it throughout the company's geographical locations
Budgets Refigured every six weeks
Network Group, (NG) The Marketing Network Group (MNG)
Bigger.net Sales and Marketing Motto "Sell Through Not To" and "Take care of yourself, take care of our clients, and double our business. "
Promote duplication and referral Building Development Work Fast, time is of the essence. We must accretexx our access to free media advertising via news media.
Buy-Products to Promote Bigger.net 1. Leather Jackets T-shirts and caps, complete with collectable frontal artwork, and Bigger.net quote "Just Get It," or " Go bigger.net" a. Promote referral sales. Use exiting clientele to resale products "Get Bigger.net just ask " b. T-shirts will have a Star Date Stamped on them of the Date of Bigger.net purchase (or a sign. date, like launch date). A significance can be placed upon the date and correlation of the dates.
2. Consider giving a corporate sponsorship to Poly Shore as a spokes person for Bigger.net 3. Co-Sponsor Up-incoming Musical Groups in the Bay Area to promote Bigger.net 4. Create a Promotional "TOUR" of events for the next coming year for promoting the company.
5. Use Schools and Educational Platforms to promote Bigger.net sales
a. Give Always for participation, promotion, etc.
1. Don't Just GIVE PRODUCTS AWAY, Make them feel they EARNED IT.
6. Offer a One Month Promotion,
7. Run only one Bay Area Wide Promotion at a time.
8. BMWs/Utilities Promotion
9. Begin the rating game, the tally game.
10. BBD Bigger.net Better Deal
11. On Going Surveys
Introduce and Hold Exclusive Mike Vance Seminars for BIGGER.NET Staff and Custom
Bigger.net "Doing Good Things for People who want to work for it deserve the best
Other New and Old Crazy Ideas
Review Conclusions and Compensation Plan
Corporate Mission Statement Program
Program goal:
Develop a mission statement for bigger.net that is the defining declaration of this concern. This declaration will bind all bigger.net people together as a force working in smooth unison on a common concern in a corresponding direction.
To do this we will establish a Corporate Mission Statement. After reviewing the corporate statement each department head will write their Department Mission Statement. After reviewing the corporate and department statement, each associate will write their Personal Mission Statement.
Each Mission Statement will be review by top management with the author. This will be a great communication tool for both associate and leadership, sustaining synergistic energy in bigger.net.
Gary James proposed mission statement:
The Mission Statement
Build and maintain a strong cohesive synergistic organization based on the foundation principals of:
Quickly adapt to opporntunities of, and master the skills needed to completely utilize, new immerging technologies in useful, honest, positive and profitable ways.
Make our skills of knowledge, inspiration, and realization create new areas of business based on our foundation principals.